Infomercial Companies

Direct Response TV (DRTV) companies that sell products on TV are looking for mass audience appeal and will pick up where you left off in your invention process. Pay attention to infomercials you see, get a sense of how they are delivering their pitch and what type of audience they are focused on. Notice that most follow the pattern of problem-solution ideas. Ask yourself if you think your invention could be demonstrated in a way that the TV commercial delivers the message and evaluate the price points. Before presenting to a DRTV company, do your research and due diligence by visiting their websites,
going to retailers that sell AS SEEN ON TV products and jot down the companies listed on the packaging to review online.

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