Home shopping channels may also be a good way to gauge interest and make money when launching your invention. Spend some time watching the format of these channels and look at their schedules for the show times that are similar to your product. Go to the shopping channels direct websites and sift through the required product submission process or call someone that already has a relationship there that can make the process easier and quicker to get to the appropriate contacts. Finished products, demonstrations and pricing should be available to present to the buyers when called upon for next steps.
Be prepared when presenting your invention to companies by knowing your product and industry, who you are presenting to and determine what your expectations are as well as your potential distribution partner. Keep your emotions out of your decisions and put yourself in the marketer’s position. Think about what’s in it for them first, who their audience is and then make your decision to move forward.
