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I was asked: You’ve helped lots of inventors get their product to market, what are some of the common threads you’ve seen among successful and unsuccessful inventors when it comes to market penetration? What do inventions generally need in order to succeed with the general public?

One of the most important messages I pass to inventors, innovators and entrepreneurs is to do your research! When you come up

with an idea you are in business and you need to make sure you do your research and development, due diligence. That means to go online, visit stores you can imagine your idea in, visit the US Patent & Trademark Office website and search to find your idea, not avoid it!

You need to see what similar ideas are out there and make sure yours is different enough to call your own. Also to make sure you are not infringing on someone else’s intellectual property. Then ask yourself, is there a big enough problem for your solution, are there many solutions that already exist, will people buy it and if so, for how much?

Put aside the emotional side of inventing and focus on your idea as a business. Answering these questions will give you a start to realizing your chances for success.

Full interview found here:

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From your Inventing Tip Master,

Brian Fried